Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads
Apple today shared four new 15-second ads highlighting the portability of its lower-cost 9.7-inch iPad for education and travel.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad’s versatility.
Apple introduced the sixth-generation iPad at an education event in Chicago last March. The tablet is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro, complete with Apple Pencil support.
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Apple has yet to upload these ads to its main YouTube channel in the United States, but they are available on some of its regional channels.
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