I feel a bit sad for Apple engineers
You’re an engineer at Apple. This is, of course, the most popular consumer technology company on the planet so you’re pinned down with work on very important products.
It is already common knowledge that in the middle of September the boss Tim will step on a stage with Hair Force One and Phil “Can’t Innovate, My Ass” Schiller to introduce some new stuff. You happen to be one of the employees in the teams that are involved in developing the Apple ________ (insert product here). A lot of sweat, head scratching, and intense discussions with coworkers needed to happen to make the new generation of the _______ become a reality.
Since you work at Apple, you’re the one your entire family (inner and outer circle) and friends wow at when you meet up.
“Oh my God you work at Apple?!?
Wow. That must be great!
So what do you know about the next version of the _________ that’s coming up in September, per the rumors?”
You remember your training. Bite your tongue, smile and shrug. Don’t say a thing. A lot of man hours and attention to detail went into building up the keynote hype so you don’t want to blow it and risk your job. The one thing is that you can’t wait to tell everyone what you worked on after the keynote given that you are so proud of the _________ that will get announced.
Comes in the picture Brad. Brad got a hold of the marketing materials and official keynote media in the weeks before things got announced. Brad may or may not be an employee at Apple, but what matters is that Brad messed up all the work you and countless other put in that product that will be used by hundreds of thousands around the globe.
Pics get to the media and go viral. At your next family or friends meetup before the keynote the inquiries about the keynote will be more precise and focused. You still keep quiet because it’s a matter of principal (and yeah your job is still on the line) but deep down you know the thunder is gone.
Man does that suck! I agree a lot with Tim Cook that there is a special place for those who leak years of hard work and steal the moment. I hope Apple still knocks some socks off regardless of whatever got out.