The most important point of yesterday’s keynote was given by Lisa Jackson: Phones are going to last longer.
While lots of us were expecting for hardware specs and iPhone model name confirmation, Lisa Jackson delivered a really important information during her presentation. It was this:
“*…we also make sure to design and build durable products, that last as long as possible. That means long lasting hardware, coupled with amazing software. All of these devices, including the iPhone 5S, run iOS 12, and iOS 12 is designed to make your iPhone and iPad experience even better, even more responsive, faster… just better! And because they last longer, you can keep using them. And keeping using them is the best thing for the planet.*”
So, what does that means for Apple, iPhones and iPhone users?
Apple is now expecting you to change your Apple model less often. It’s really clear with this year’s version of iOS: support for old iPhones from 5 years ago it’s now the norm. Wasn’t it a happy surprise for everybody?
So, instead of changing your phone model in a 2 year basis (when the new model is introduced), you are expected to change your phone 4 or 5 years down from your last purchase. The cycle is longer now, and Apple expect that from customers.
So, its natural that, if you change your habits, and start spending $1000 every 4 or 5 years instead of $600-700 every two years like in the past, you’ll spend less in phones. That’s why phones cost more now than in the past: you’ll change models less often, spending less money a year in phones than in the past. And Apple is OK with that, and it’s adjusting to it.
So, as a happy owner of an iPhone 6 plus, that’s going to receive an update in a few days, I can only say that I’m happy with this new policy Apple is implementing, making phones last longer, and making us spend less in phones (even though prices are higher). And that Lisa Jackson is one of the best things that happened to Apple in a long time.