Withings Brand Returns With 'Steel HR Sport' Hybrid Smartwatch
Withings has returned with a new hybrid smartwatch offering, after one of the company’s co-founders bought the brand back from Nokia earlier this year.
Back in 2016, Nokia acquired health startup Withings in a deal estimated at $192 million, hoping to re-establish its presence in the consumer electronics market. It did so by rebranding Withings’ line of iOS compatible products under its own name.
But by May 2018, the acquisition was considered a failure, and Nokia announced its intention to sell the division back to Withings co-founder, Eric Carreel. Carreel promised a “relaunch” of its products by the end of 2018, and today’s arrival of the Steel HR Sport smartwatch is apparently just the start.
The Steel HR Sport shares many of the features as the Steel HR smartwatch which Nokia released in 2016, such as the heart-rate monitor, sleep tracking, smartphone notifications, and 25-day battery life. But it also packs some additional new features, like the ability to track 30 different activities (yoga, rowing, boxing, skiing, and so on).
Water resistance is now up to 50 meters, while new oxygen intake sensors allow the watch to measure variables like VO2 max, which is supposed to be a good indicator of overall health. Connected to a smartphone, the Steel HR Sport is also able to GPS-track walking, running, and cycling workouts with distance, elevation, and pace metrics recorded in the accompanying iOS Health Mate app.
In addition, the digital readout on the analogue watch face has been tweaked to show notifications from over 100 apps, as well as regular alerts for calls, text messages, and calendar events.
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