Apple Music Scores Exclusive Playlist Deal With Ministry of Sound Label
Apple has established an exclusive playlist deal with the Ministry of Sound label, an Apple representative told Variety this afternoon.
Under the terms of the partnership, Ministry of Sound-created playlists will be available on Apple Music starting on Thursday, October 4.
Owned by Sony, Ministry of Sound currently offers several popular playlists on Spotify, such as “Dance Nation,” “Rave Nation,” and “R&B Mixtape.”
Because of the new deal with Apple Music, these playlists, some of which have hundreds of thousands of followers, will be pulled from Spotify and other non-Apple services over the course of the next few days.
Ministry of Sound, founded in 1993, is one of the largest dance-music recording companies and describes itself as “The Home of Dance Music.” Ministry of Sound represents artists that include London Grammar, DJ Fresh, Sigala, Marshmello, Yogi, and more.
As Variety points out, this is not Apple’s first exclusive playlist deal, and playlists are yet another area where Apple Music, Spotify, and other services can attempt to one up another.
Spotify is well-known for its selection of algorithmic and mood-based playlists, which many believe to be superior to those provided by Apple, but Apple may be able to draw more subscribers by offering exclusive curated playlist content unavailable anywhere else.
Apple has also worked to provide customers with other exclusives, including early album releases, albums unavailable anywhere else, music videos, documentaries, and more.
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