The future of the Apple TV app
What the rumors say and what I hope
Right now we have iTunes where you can buy movies and TV shows, you do this in the iTunes app. When you buy a movie or TV show, it will appear in the TV.app. With podcasts and the App Store not available anymore in the iTunes app on macOS and no big updates to the iTunes.app you can see that Apple is slowly phasing out iTunes. My expatiation is that the iTunes library will be moved to the TV.app where you can buy movies and TV shows individually or (I hope) there will be a subscription where you pay monthly for the entire iTunes library. (The possibility to buy music is moved to the music.app).
Apple offers already some free content in the TV.app: Carpool Karaoke and Planet of apps. We know that Apple bought 19 shows that will probably be available in the TV.app. We don’t know if that content will be free too, maybe it will be included in the subscription. There is also the possibility that it will be added to the Apple Music subscription. I hope it will be free so other streaming services want to work with the TV.app.
There are also rumors about the possibility to add subscriptions in the app itself. So you can add a Netflix subscription in the TV.app and play Netflix content in the TV.app, no need to download the Netflix app.
The TV.app is available in just a couple of countries but I expect it will be rolled out to more countries when the original content will be added.
The iTunes library + Apple’s original content + 3rd party subscriptions with live sports and news will be a proper replacement of the cable TV I think.
What are things you like to see with the Apple TV app?