Comment: This may be crunch time for AAPL on iPhone pricing – and revive hope of an iPhone SE 2
I argued almost exactly two years ago that we were approaching the point at which Apple might have to think the unthinkable on iPhone pricing.
Apple cannot afford to have anything resembling a sense of entitlement when it comes to customers at the premium end of the market. Leaving aside those geeks who have their own technical or philosophical reasons for favoring Android, it’s largely been the case to date that anyone who can afford to buy an iPhone does so almost automatically. That fact is testament to Apple’s extraordinary marketing prowess.
But players like Google, Huawei, Xiaomi, Lenovo and OnePlus are learning fast […] So while Apple’s current dominance of the premium end of the market gives it a massive head-start, it can’t count on forever remaining the automatic choice. It will need to learn to compete on a slightly more level playing field as its competitors continue to up their game.
Yesterday’s news suggests that crunch time may now have arrived …
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