Apple Music needs an better way to share music and playlists with Spotify users
Since Apple Music came to exist, a new music sharing fragmentation problem has begun.
Previously, almost everyone I knew was on Spotify. Now there’s a split. I share a lot of songs and playlists with friends and family. I used to be able to share in-app, or just drop a Spotify URI/playlist URI wherever and it was fine. But now I need to know what service people subscribe to. **In mixed or uncertain company, it’s safer to default to Spotify.** I’m surprised Apple is allowing this state of affairs.
Spotify has a free ad-supported tier, so usually anyone can listen to a Spotify link. Spotify has an awesome embeddable web player. And at least among my friends and family, Spotify is also wildly more common.
You add it all up, and when sharing a music link to a group, Spotify links are safe to share in mixed company. Apple Music links are totally useless to a majority of people.
This is a huge fragmentation problem entirely of Apple’s creation, and it makes me consider switching back to Spotify all the time.
Increasingly, I think:
* Apple needs a free/ad-supported tier so that casual non-music-people can still be shared to occasionally
* We need a service-agnostic way to share music playlists that allow people to open the song/playlist on whatever platform they use. I shouldn’t have to know or care about what service somebody uses when I link them to a song.
* Apple sort of handled something like this on AppleTV with content searching. You can look up a movie you want to watch for example, and if it’s available on say Netflix and Amazon and iTunes, you can choose which service you’d like to use, and it redirects.
Yes, there are some services that can convert AM playlists to Spotify and vice versa, but these are generally not free, and they don’t fix the fundamental problem of it being a pain to share music links to groups of people. You have to give multiple links to a playlist adapted to each service.