Why doesn’t Apple make the iPhone with 128 GB storage anymore?
In the new iPhones, there is no 128 GB variant (excluding XR). [iPhone XS and XS Max](https://www.apple.com/iphone-xs/specs/), iPhone X and [iPhone 8](https://www.apple.com/iphone-8/specs/) don’t have 128 GB storage variant. The storage options start at 64 GB which is obviously not enough for a lot of people, and the next available storage option is 256 GB, which is very expensive, and a lot of people can not afford it. People end up buying 64 GB variant of the iPhones and run out of storage very soon. The “storage almost full” pop-up warning has been a meme in the past. Even Google has [used](https://youtu.be/zpLVsR8cSFo?t=48) that meme in marketing its Pixel 2 phone with unlimited cloud storage for photos.
128 GB variant would be so perfect for a lot of people. I don’t know why Apple stopped making them. When the [iPhone XR](https://www.apple.com/iphone-xr/specs/) has a 128 GB variant, why can’t the other models have the same perfect 128 GB option? It is same as the new [iPad pros](https://www.apple.com/ipad-pro/specs/). They don’t have the 128 GB variant either. Maybe Apple wants to promote their iCloud service by selling the less storage iPhone variant and make people buy its cloud storage! It’s a burden to buy the iCloud storage after buying an already expensive phone. In the case of 256 GB version they make money from the price of the phone, so it is a win-win situation for them. At the end of the day, users can benefit from the 128 GB variant.
So, Apple, can we please have the 128 GB variant back again? Hope you make a 128 GB iPhone this year (fingers crossed).