Multiplying Apple’s store count isn’t the sweet solution to customer experience many hope for
Since Apple announced that Angela Ahrendts is passing her role as senior vice president of Retail to longtime leader Deirdre O’Brien, many Apple enthusiasts have arrived at the conclusion that the company’s stores are in dire need of radical change. Valid complaints of low appointment availability, slow service, and overcrowding have inflated themselves into an online meme that Apple store visits are becoming as unpleasant as the DMV. One of the most commonly prescribed antidotes is to “just build more stores.”
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