I think Apple is testing lower iPhone prices in Brazil
I’ve noticed some agressive discounts in iPhone prices in major online retailers in Brazil in the past couple of weeks.
Here in Brazil, Apple offers all of its products with a 10% discount if you pay in cash or in a single credit card installment. That’s because of a particularity of our market, it is very common for people to buy stuff and split the payment in as much as 12 installments.
But in the past couple of weeks, I’ve been seeing discounts in both the XR and XS (and Max) of almost 30%. It actually pushed me over the edge and I got a XS Max yesterday.
Apple did not announce a price reduction or anything, but since they’ve talked about reducing the price in some markets I think they are testing this out here.