Why I Believe the Apple Card Will Be a Major Success
**TLDR:** Even if the Apple Card isn’t for you, I believe the entire credit card industry will improve because of its introduction.
While many are debating whether or not the Apple Card adds enough value to beat the benefits provided by other cards (namely the Citi Double Cash Card, which I use myself), I believe Apple knows exactly what they’re doing.
It certainly benefits them for people to apply for and use the Apple Card, but on a deeper level they’re joining a movement in the credit card industry that says it’s time for things to change when it comes to privacy and security. They’re aiming to affect momentum toward new directions in the industry. A momentum I believe will inspire other card issuers to follow suit.
The most striking difference between the Apple Card and most other credit cards is the lack of numbers on the physical card. No credit card number, no expiration date, and no CVV. It won’t even have a place for a signature, which has long been a staple on credit and debit cards. All of the numbers will be accessible inside the wallet app on devices we already carry with us daily and have the ability to protect with complex passcodes, Touch ID, and Face ID.
The Apple Card’s announcement may have surprised many, but a security play like this is perfectly in line with Apple’s core values (pun intended). Having experienced Apple’s commitment to privacy and security firsthand (I worked for AppleCare from 2017-2018), in addition to the customer service experience teased via Business Chat, I am excited to get my hands on the card and try it out.
For those of you who already know the Apple Card isn’t for you, I have a feeling the approach Apple is taking will inspire the issuers of cards you’re already carrying and lead to improvements across the industry for years to come. Agree? Disagree? I’d love to read your thoughts.