When do you think Apple will shut down the iTunes Music Store?
It looks like iTunes is getting stripped down soon with just the iTunes Music Store, device syncing, and local backups remaining in the app. Device syncing will stick around until pretty much all the old non-Touch iPods are no longer being used. Local backups will go away once Apple can make iCloud backups more accessible (namely, by upping the 5GB storage limit).
But I made this topic to discuss the iTunes Music Store. Digital music purchases have been seeing rapid declines. Sales peaked in 2012 at over $3 billion and this year it will likely drop below $1 billion. Here’s a table since tracking began:
|Year|Revenue (Millions)|Percent (YoY)|
Remember, this is industry-wide not just iTunes. In 2013, Apple’s share of digital music purchases was 63% and declining. If we are generous we can use 60% as a figure for today which would put iTunes Music Store revenue somewhere around $640 million for 2018. Not a bad chunk of change, but if things don’t turn around soon that will whittle down to something negligible. At some point it will not make sense to keep the store up and running.
My question: When do you think Apple will shut down the Music Store?
I don’t see it making it past 2025, so 6 years. I assume once it’s gone you will still be able to download your previous purchases (perhaps through the Apple Music app).