Anti-Trust Lawsuit Filed Against Apple & Its Anti-Competitive / Anti-Choice Governance of iOS & App Store Could Break The Chains of “i” Devices and Force a Business Model Change
Apple is about to receive the comeuppance for their overly restrictive iOS walled garden.
The Supreme Court has ruled an anti trust suit brought against Apple may proceed. Its basis is Apple’s monopolistic practices governing “i” devices as it relates to their ability to install and purchase apps ONLY through their App Store.
Something which is not a practice in MacOS / OSX (*although about 4 updates ago, Apple made it harder to install non-signed software by “hiding” the ‘install from anywhere’ option. Users must now open Terminal and type in a command line instruction to shut down gatekeeper. A process which was not documented, the ordinary user would be unfamiliar with and maybe even intimidated by.*)
Same basic premise of the FTC suit against Qualcomm: The royalties Apple charges developers on Apps and in game purchases, often as high as 30%, artificially raises prices to consumers. Because Apple walls off any other method of app installation (without Jailbreak of course which voids the warranty), consumers are restricted of choice, competition is stifled, and owners of “i” devices must pay higher prices while developers make lower profit.
If the ruling is unfavorable, this is going to shatter Apple’s device and app revenue model. Apple have to make an open the file structure section of iOS or create an enclave that doesn’t restrict a user from side loading apps to their device that have not been signed by Apple.
As far as royalties, I can imagine Apple would have to adjust their policy and who knows – the judge may even impose a fine for economic harm imposed to developers and consumers. Why should Apple be entitled to a share of revenue when a kid purchases a new dance move in Fortnite?
Apple played no role in the development of the game, does not provide updates to the game, takes no capital risk, nor provided or maintains the game servers or communication network needed to play the game – so why should Apple
be entitled to royalties.