iPads are not laptop replacements.
iPads are not meant to be a laptop replacement even though apple advertises them as such. A replacement needs to better at most of the things(or how they work) than the tool it is replacing.
But instead it should be seen as Laptop Alternative. Many are so habitual of the usual workflow in a laptop that most would find it difficult to replace it. Instead look it in a way how these ipads are better. 90% of the average users don’t use these devices for video editing. Instead many people’s workflow consists of email, document editing and media consumption.
Look for the ways why ipads are different product category with different set of features. For example pencil input, speed and security, document scanning through camera, Instant Wake up, battery life, better connectivity and portability.
These features combined with the familiar phone interface definitely provide an alternate experience that people buying these should whether they can incorporate these devices into their workflow.