Steve Jobs and his 2010 'thoughts on flash' are still on apple.com
What you need to know
- In 2010 Apple and Adobe were falling out over Flash.
- Adobe blamed the lack of Flash on iOS on Apple’s App Store.
- Steve Jobs went on the offensive as only he could.
“Flash was created during the PC era – for PCs and mice.”
If you cast your mind back to April 2010 you might remember that Apple and Adobe were falling out over the lack of Flash on iPhone, iPod touch, and iPad. Apple had just released its first tablet in the form of iPad, and the lack of Flash support was something many had questioned. Not least Adobe. So Steve Jobs explained exactly why there was no Flash on Apple’s mobile platform and published the whole thing to Apple’s website. It was a thing of beauty and, amazingly, it’s still there.
I’d forgotten all about this rant until it was mentioned on the recent episode of Relay FM’s Connected podcast as an example of an old page that’s still available on apple.com. And sure enough, “Thoughts on Flash” is still there in all its 2010 glory. And it doesn’t fail to disappoint.
I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.
And explain, he did. What followed was a 1,700 word dissection of Adobe and Flash. Jobs explained that Flash wasn’t so great for battery life. Nor was it very performant on mobile devices. And let’s not forget the fact that Flash just wasn’t built with touch input in mind.
But without doubt the best paragraph was the last. Jobs finally cut to the chase and put Flash in its place – the past.
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
And of course, Jobs was right. In late 2019 Flash is on its last legs and is expected to be banished from the web for good next year. That, without a shadow of doubt, is a good thing.
Reading through this piece for the first time in years, I’m reminded of why so many people both inside and outside of Apple miss the influence of Steve Jobs. Yes, he had his foibles and no, you never wanted to be left in an elevator alone with him in case you didn’t have a job when you got out. But he didn’t suffer fools, nor their tools. I don’t know Tim Cook, but I just can’t quite imagine him penning something quite like this.
And that’s a damned shame.