What was once Apple’s biggest winner is now its biggest problem: iTunes
In the days of the iPod, iTunes revolutionized the way we listen to music by bringing individual songs and albums to millions of customers across numerous platforms.
In recent years, Apple Music took this a step further with music streaming. Since then, the Music app has faced several redesigns that brought it to the standard of present-day Apple app design.
Unfortunately, iTunes was left behind – both on iOS and its macOS/Windows counterparts.
The current iTunes app on iOS is easily dated. It’s poorly organized into dozens of confusing sections, it’s bundled with movies and TV shows yet separate from music streaming and it hasn’t faced the same header-focused app design that the Music app, Apple News, and other apps now have. Even the App Store, an app that likely should be organized the same way iTunes is, follows this new design.
On the desktop side of things, iTunes is just as confusing. Here, Apple Music is bundled with the rest of the iTunes features, and its still as clunky as the iOS app. The Library tab looks like it hasn’t changed in over a decade, while the For You, Browse, and Radio tabs look like you’ve opened a completely different app with their newer design. More layout confusion comes with the very tiny button for switching between Music, Movies, TV Shows, Podcasts, and Audiobooks that bring a whole new set of tabs to surf through.
The old App Store app (both on iOS and macOS) struggled with similar issues before a drastic redesign helped centralize they layout. iTunes is in desperate need of the same changes.
So what can WWDC 2019 bring for iTunes in both iOS 13 and macOS 10.15? Should Apple move all Movie/TV show related purchases away to the new Apple TV app coming, leaving iTunes to just music? Should iTunes (in terms of song-purchasing) then be integrated with the Apple Music app in its own tab? And should the macOS (and Windows) iTunes app focus more on Apple Music streaming?
I’d love to hear your thoughts!