A proposal for product renaming/restructuring
I watched today’s keynote and It just made me really annoyed. I have a lot of other annoyances but let’s just focus on Apple’s naming strategy. SE, XR, Pro, Pro Max, Air, Pro XDR, Super Retina XDR, Liquid Retina, Retina… wtf is all of this? Before you jump on me, I understand what’s what and we are kinda in an echo chamber where majority here probably understand the differences but what about everyone else? And as the techie in my family and friend group this becomes pretty hard to explain and recommend things.
We should have an iPad se, and iPad, and an iPad Pro. Simple. Why is that so hard.
Let’s look at the se:
The current iPad would be the se and would come in two form factors: the 9.7” and the 7.9”. They should BOTH start at 329 (maybe make the regular size a tiny bit more expensive and bring the smaller size down to 300). The fact that the current mini is $70 more than the regular iPad is flat out dumb. (I know baseline storage isn’t the same currently)
The current air would move to this new moniker. I personally think it’d be smart to offer this in a mini form factor with all screen. Or up it like an inch.
Side note: What bothers me right now is that if I was an average consumer there’s no reason for me to go spend the extra money on an 11” pro when all the current air lacks is pro-motion, Face ID, and quad speakers. And tests aren’t out, those stereo speakers might actually get decently loud. Of course I won’t discredit Lidar but that seems like more of a future selling point to me.
Leave it. It’s fine and it works.
So we have 2 sizes for each, the naming makes sense (to me) and falls in line with everything the iPhone SE is about.
Let’s look at the watches now. This one is tough because the naming system makes sense on its own. But when you look at what the se is all about the series 3 falls more in line with this than the newly released se does. But you also don’t want to call a watch “pro”. That seems tacky honestly and doesn’t feel like a good move marketing wise. Also the fact that the series 3 has totally different cases sizes could come off as confusing.
To me I might lose some people here (not that I had many to begin with haha) but I would just axe the series 3 and have the se and the Apple watch. Also I’d ditch the series number (just like they did with iPads).
Let’s move to iPhones. Who is buying the XR!? Why does Apple still carry this? I understand the idea is to hit each price point with a phone but I think if you’re spending $600 on a phone you have an extra $100. And if you’re on a budget there’s the se. So let’s have an iPhone Pro, an iPhone, and an iPhone se.
We can ditch the numbers all together. And let’s ditch the max please. The current iPad pros don’t get called pro and pro max. A pro is a pro.
Let’s have two sizes like the pro! Maybe kick the smaller one down to the price of the current xr and raise the bigger one a bit closer or to the existing 11.
Add a bigger screen option. That’s it. Please, we don’t need to add on a name to know it’s a bigger phone. We can see that. It’s not hard for a sales rep to ask, “do you want the big one or the small one?” (That applies to this whole naming rant.)
Let’s talk about Macs now. This isn’t too bad as it sits currently. Mainly, let’s just get rid of the “air” and call it MacBook. So we can have the MacBook, MacBook Pro, iMac, Mac Pro, and Mac mini. This is pretty fine, we can differ from the naming system because these computers are totally different from mobile devices.
Displays… jeez… what the absolute heck do all these words and letters mean haha. (I mean I do know what they mean but it’s ridiculous) Super Retina XDR, excuse me wtf? Maybe let’s just have Retina, Retina Plus, XDR, and XDR Plus.
Pretty much every baseline product Apple offers can use this name for the display. All the se’s, and the MacBook.
Pretty much takes the place of Liquid Retina for mobile devices and on computers occupy MacBook pros
You can call the display on the iPhone Pros XDR and actually I’d like to call iPad Pro displays XDR as well and that would make more sense once Apple adds pro-motion to iPhones. The 2 iMacs would fall under this. I guess the current series 6 watch fits under this too, at least in my head.(I’m being lazy now, you could make an argument that iPhones and iPads don’t display 4K content and don’t deserve the XDR name and I’d agree with you)
This would be, for right now, just for the current display.
It’s funny I don’t agree with these display names but I think it’s very Apple to not dive into the specs and just say; this is good, this is great, this is better, and this is the best.
I kinda miss simpler times when we just had iPhone and iPad and iPod: shuffle, nano, classic, touch and MacBook, MacBook Pro, iMac, Mac mini, and Mac Pro. This is mildly alarming right now, this reminds me of a pre Jobs Apple where there were endless products with endless names.