Initial iPhone 12 and iPhone 12 Pro pre-order results best iPhone 11 launch, Kuo says
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Analyst Ming-Chi Kuo estimates Apple notched between 7 million and 9 million combined iPhone 12 and 12 Pro pre-orders over launch weekend, and those numbers will only rise with a start to iPhone 12 Pro Max and mini sales in November.
In a note to investors on Monday, Kuo said iPhone 12 and 12 Pro alone nearly matched the performance of the entire iPhone 11 line in 2019. Sales of the two new models reached an estimated 1.7 million to 2 million units in 24 hours, up from 500,000 to 800,000 iPhone 11 units recorded last year. Apple is estimated to have sold between 10 million and 12 million iPhone 11 series devices during launch weekend in 2019.”The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the U.S. and Europe,” Kuo writes.
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