Apple vertical integration could boost 'Apple Car' margins, threaten Tesla

Investment bank Morgan Stanley believes the “Apple Car” has an opportunity to drive down the normally razor-thin margins of the auto industry and pose a threat to Tesla.

Credit: AppleInsider

In a web call with investors, Morgan Stanley lead analyst Katy Huberty spoke about rumors of an Apple-designed self-driving car or autonomous vehicle system. She answered questions alongside the bank’s Chinese and European battery teams.

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