How an Apple Music Radio show has amplified music discovery for me
There was an uncomfortable calculation to make in the early days of subscription music services. Why pay a monthly fee for your music when you could just pay once and own it? Beats Music leveraged handpicked playlists designed for finding new music and rediscovering favorites. That became the differentiating factor for Apple when it absorbed Beats in 2014 to create Apple Music.
Now Apple has a number of algorithm-generated playlists similar to Spotify with New Music, Friends, Get Up!, and other mixes. These are fantastic for finding old favorites and new tracks from artists you enjoy, yet it’s a new mix on an original idea that has me pumped for Apple Music these days.
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