Apple Watch driving radical smartwatch market expansion in Q2 2021

As the overall smartwatch market grows, Apple continues to hold its lead with the popular Apple Watch Series 6 driving sales.

Apple Watch continues to be a third of the shipping smartwatch market

Research from Counterpoint shows that other platforms are struggling to gain market share in the smartwatch market. Apple Watch sits comfortably at 33.5% of shipments while second place is Tizen at only 8%. The remainder of the market share is distributed among several smaller brands.

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