'Ted Lasso' season premiere breaks Apple TV+ viewing record

The season two premiere of breakout hit “Ted Lasso” managed to bring in the most viewers of any Apple TV+ series or movie debut to date, the company said Monday.

While Apple is not offering specific figures, the tech giant said more Apple TV+ subscribers watched the season premiere in its opening weekend than any prior launch, reports Variety. The viewing window ran from Friday to Sunday, July 23 to 25.Apple boasts the show “increased its viewership by 6x over season one,” though again the company is not revealing exact viewer numbers. “Ted Lasso” is also driving adoption, with Apple TV+ growing its user base by a 50% week over week during the premiere weekend, the report said. The series premiere also lifted numbers for Apple TV+ comedies including the new musical series “Schmigadoon,” “Physical” and “Mythic Quest,” Apple said.

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