'Ted Lasso' season two breaks Apple TV+ premiere weekend record

What you need to know

  • The second season premiere of Ted Lasso has set new records for Apple TV+.
  • Apple says it grew viewers by 50% week-over-week for the weekend of July 23-25.
  • The second episode of season two will premiere on Friday, July 30.

Ted Lasso continues to dominate for Apple TV+.

It’s like everyone in the world believed in the season two premiere of Ted Lasso.

The second season premiere of the comedy season, which debuted last week on Apple TV+, smashed a bunch of streaming records for the company’s streaming service.

Apple has highlighted a number of metrics for the second season debut of Ted Lasso, including that it grew new Apple TV+ viewers by 50% week-over-week:

  • During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies Schmigadoon, Physical and Mythic Quest as well during the three-day period.
  • The viewership for the opening weekend of Ted Lasso’s second season was six times bigger than the viewership for the series’ premiere weekend last year.
  • Premiering on Apple TV+ in more than 100 countries, the Ted Lasso Season 2 opener drove Apple TV+ to a 200% viewership increase vs. the previous weekend across the U.S., U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and more.

The first episode for the second season of Ted Lasso is streaming now on Apple TV+. In the second episode, titled “Lavender,” Lasso is surprised when a familiar face shows up and Roy, who retired from AFC Richmond last season, tries out a new gig. The new episode will premiere on the streaming service this Friday

If you want to enjoy the comedy series in the best quality possible, check out our list of the Best TVs for Apple TV 2021.

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