Apple previews Brompton Road Apple Store ahead of Thursday's opening

Apple has shared images of its new Brompton Road Apple Store, a new outlet opening in London on Thursday that features an arched wooden ceiling and vast amounts of plant life.

Initially announced on July 18, the opening of the new Apple Brompton Road outlet will take place on July 28. Ahead of the opening, Apple is promoting the store with a photo tour of the striking location.The sixth Apple Store to get a London address out of the fourteen in the region, Apple Brompton Road is said to be inspired from “local fauna.” Twelve towering Sicilian ficus trees line the 7-meter floor-to-ceiling windows and entryway, with seating at the base of each acting as a “social gathering space for visitors, blurring the boundaries between inside and outside.”

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