Uber closing rewards program in favor of pushing Uber One subscription

Ride-hailing service Uber is closing down its loyalty program, Uber Rewards, with users being urged to sign up for the Uber One subscription to get regular Uber and Uber Eats discounts.

Since 2018, Uber Rewards provided users with discounted rides and food deliveries, by earning points from spending money on the service. The free-to-join loyalty program is now being wound up, in favor of a paid alternative.In an email to Uber Rewards users seen by The Verge and an update to support pages, users are warned that Uber Rewards is ending on November 1, 2022. Participants will continue to earn rewards points until August 31 and will have until October 31 to redeem any points in their account against any applicable rewards.

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