Amazon Black Friday deals live: millions of discounts to launch at 12:01 PST tonight


Amazon Black Friday deals: key info

A cardboard box wrapped in Christmas-themed packaging for the Amazon Black Friday sale

* 48-hour sale live from Nov 24 – 25
* Save up to 70%
* Deals on Nintendo, Samsung, Hasbro, Adidas and more
* Early offers are now available

Amazon is set to launch a 48-hour Black Friday sale at midnight tonight. Early offers have been available for weeks, but this year's official Amazon Black Friday deals will begin at 12:01 PST midnight on Thanksgiving – and they'll run for two full days. 

Millions of products will be discounted during the event, with popular categories such as TVs, laptops, appliances, video games, tablets, phones and fashion all included. We'll be covering the Amazon sale live, bringing you all the latest news and biggest Black Friday price drops here. (If you'd like to see the top offers from all retailers, take a look at our best Black Friday deals roundup.)

Our Amazon Black Friday deals live blog is being run by TechRadar deals editor James Pickard and ecommerce content director Julia Sagar this morning, and you'll find tips, tricks and expert product insight here from across the TechRadar team to help you find the gear and gadgets you want at the lowest possible price.

Our deals team searches the internet daily for discounts on the tech, home, fitness and wellness products that have made it through our tough testing process – and we sometimes surface great deals on interesting items that we haven't tested (we tell you if we haven't used a product ourselves.) 

Here, we're focusing on the best Black Friday deals at Amazon – but if we can find a better offer on the same product at another retailer, we'll share that, too. If you're only interested in the discounts, head over to our Amazon Black Friday deals roundup. Otherwise, stick with us as we cover the Amazon Black Friday sale live. 

Amazon Black Friday sale: quick links

10 best Amazon Black Friday deals

(Image credit: )

Welcome to our coverage of the Amazon Black Friday sale

Thanks for joining us this morning. 

Hold on, you may be thinking, haven't there been Black Friday deals at Amazon for the majority of November already? It's true, the retailer has had early offers for a few weeks, but tomorrow marks the true start of the Amazon Black Friday sale.

Whether it makes that big a difference remains to be seen, but Amazon has said the event will run for 48 hours across November 24 and 25. Thousands of new offers are set to go live – including a selection of limited-time lightning deals every 30 minutes.

These include price cuts of up to 70% on Amazon's own smart home devices, coffee machines, toys, appliances, Samsung, HP, Dell, Bose and Xbox – as well as a brand new Nintendo Switch bundle.

Stay tuned for regular updates on some of the best early deals in the run-up and then we'll share our top picks from the fresh batch of Amazon offers once they go live at midnight. Whatever they may be.

Echo Dot

(Image credit: Future)

A Black Friday classic: Echo Dot for $24.99

Let's get warmed up with a classic Black Friday bargain. Amazon has cut the price of its latest Echo Dot by 50% – dropping the price to $24.99.

Amazon only released the new Echo Dot 5th Gen at the end of September, and this is the first time the new smart speaker has been on sale. We've not reviewed it yet, but according to Amazon it has improved audio – specifically, up to 50% less distorting, and yet up to twice the bass at the same time – as we reported at the time.

Right now, it costs the same as the excellent fourth-gen version, which we awarded 4.5/5 stars in our Echo Dot 4th-gen review, so we'd go for the newer model. If you're not sure where to start with smart home tech, here's your answer.

Echo Dot (5th Gen): was $49.99 now $24.99 at Amazon
The latest generation Echo Dot smart speaker offers a step up in audio quality to deliver clearer vocals, more powerful bass and a more vibrant sound overall. Apart from that, it’s capable of exactly the same features as previous models. It’s the first time the brand-new Echo Dot has been on sale since launch, so it’s a rare deal, and it’s exactly the same price as the older version, too. View Deal



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