NFL Sunday Ticket negotiations set to drag into next year, Apple and Google emerge as frontrunners for the deal


Although NFL commissioner Roger Goodell originally said they expected to close a deal for the prestigious Sunday Ticket package by the fall of this year, the latest reports indicate that talks have slowed. Apple TV is known to be very interested in acquiring Sunday Ticket rights, joining its existing streaming sports lineup including Major League Soccer and MLB Friday Night Baseball.

The latest update on the state of affairs comes from The New York Times. The paper says that negotiations are now likely to drag into next year. Despite some earlier reports claiming the opposite, Apple is yet to finalize a deal, and Google (YouTube) has emerged as a strong contender.

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